The global skincare market size was valued at $146.7 billion in 2021, and is projected to reach $273.3 billion by 2031. However, the market lacks care for body acne both fun and accessible. Liquify is a DTC experience focused on breaking down (and repairing skin) barriers around body acne.
What is Liquify?
Liquify is a Gen Z focused skin care brand that offers direct to consumer care packages for healthier skin.
Liquify is a skin care brand aimed at tackling body acne. Liquify is the brand that encourages living in your own skin and feel good about it. Part of doing that is having the tools to feel good about yourself.
Advertisments & Mobile Commerce
37% of Gen Z learn about how to take care of their skin on TikTok and other social media. 40% of Gen Z are buying a product they find online every two months or more. 41% of Gen Z find that their bigges goal with skin care is to combat acne.
Gen Z audiences are found often through social media. So, this brand focuses on the mobile format for advertising, purchasing and sharing experiences about acne.
Body Acne Patches
What makes Liquify unique is the focus on BODY acne patches. While brands often focus on the face, little focus on how body acne makes you feel.
Liquify uses the idea of “X’s and O’s” to leave love rather than marks on the body with their hydrocolloid patches.